Best Strategies To Have Students With Autism Check Their Math Facebook Small Business Marketing – How To Get More Traction

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Facebook Small Business Marketing – How To Get More Traction

We all understand that Facebook is one of the most popular social media platforms in Australia. However, some of our customers have recently expressed frustration with their “Facebook Business Pages”. The main frustration is that their business page seems to be generating no traffic or leads and there is little engagement. A lot of time and energy is spent, but there are not many results.

Why do small business owners get these results?

Let’s take a closer look at why there may be a lack of engagement on Facebook business pages. We also explore how you can work smarter and use Facebook more effectively and discuss some of the common pitfalls to avoid when it comes to using Facebook for small business marketing.

Understand how Facebook works

Facebook determines what people see in its “news feed” based on an algorithm. It’s a mathematical formula used by Facebook to determine what to show people who are Facebook users. Facebook focuses on the posts that people “like and interact with” the most. So if people like, share, or comment on a post from a particular Facebook page, Facebook believes that information is more relevant to that person because they spend more time “engaging” with that content. As a result, more content from that page is placed in the person’s news feed.

Small Business Facebook Marketing

Facebook is a “social” media tool and therefore will always favor content posted by friends, family and social connections over business content. Business content usually doesn’t get the same traction as personal content and often requires a “push” to get the content to people. Business content is usually seen by very few of the people who have liked your business page, these days you need to use paid Facebook advertising to get in front of your audience.

Business content on Facebook

Ultimately, like any other company, Facebook is a commercial entity and needs to make money and profits to satisfy stakeholders and investors. As many of you have already noticed, Facebook knows its worth and understands that it can be an effective digital marketing tool, giving business owners access to a huge global audience and potential customers! Facebook also understands that businesses are willing to pay to gain access to new customers and reach new audiences, and has therefore tapped into this market.

Boost paid publications and promotions

One way to get more people to see your posts or news is to pay to “boost” your post. Remember that organic, unpaid reach is very limited on Facebook today, especially for business pages. So, to get in front of your target audience, you really need to consider increasing your posts or running paid advertising campaigns or promotions to increase reach and engagement.

How can I get some traction without paying?

There are a few ways, at the time of this writing, but they require more effort.

Facebook LIVE

Facebook “Live”, which is a newer feature introduced by Facebook, allows users to run live video streaming events. This is a fun and engaging way to reach your audience, but you need to be comfortable in front of a camera and ready to answer questions and comments, as there are also live interaction features that let you know what your audience is thinking clients. It’s not for the faint of heart, but it cuts better and has a bigger reach.

Facebook groups

Facebook groups are different from business pages and seem to be able to achieve more organic reach. Facebook groups are online forums that allow small groups to communicate, usually focus on a topic of interest and are there to allow people who share a common interest to interact and share knowledge, opinions and ideas. People can join groups that are often administered or moderated by one of the most active users on Facebook. It can be a group centered around a common cause or activity like mountain biking or photography, or it can even focus on supporting others who are in a similar life stage or have similar circumstances, such as a single parent group or Autism Parent Network or a specific group for small business owners.

With so many different options on Facebook, it can sometimes be difficult to determine which is the best option to go with or even where to start.

Keep in mind…

Do not create a personal profile for your small business.

Some new business owners and entrepreneurs create personal profiles for their businesses and brands, rather than creating a relevant Facebook Business Page or Group. This is not ideal as it puts your business at a disadvantage. This is because Facebook Business Pages provide you with a number of content creation tools, paid promotional opportunities and analytics that are linked to a Facebook Business Page and will not be available to you if you set up a Personal Page.

Use calls to action

Once you’ve set up your business page, use a call to action to get visitors to engage more with your business or brand. Facebook is a referral source, but do you want to finally drive visitors to your store or e-commerce website? What do you want them to do when they land on your Facebook page? Calls to action are buttons with text such as “Watch video”, “Register” or “Book now”. These buttons can be customized or include a web link (URL) to a ticketing page or e-commerce site.

Use your resources

Get help or use online resources If you’re not sure where to start with Facebook, go online and check out the Facebook Help Center. There is lots of information for advertisers as well as helpful tips and videos for you to watch. If you own a small business, are short on time, and just want to figure out how to improve your marketing reach or how to use Facebook more effectively, consider contacting an agency that offers small business marketing services. Good luck with your marketing.

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