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Digitally Designed Water Gardens: Big Bucks! Impressive
In general, a house is a man’s greatest asset; “his house is his castle”. A house or home can easily become the most important possession for a family, which would include its surroundings or landscape.
Recently, several landscape architects and design associations have predicted trends for homeowners to spend more money dressing up their landscapes and adding outdoor living spaces, including water gardens or water features. More and more homeowners are spending non-discretionary income on their homes, inside and out, rather than on second homes or exotic vacations. No wonder the landscape design business is booming.
With the exception of a few large architectural landscape design firms, most have not taken advantage of the high-tech design software tools available to the industry. This is due to the high cost and steep learning curve associated with graphics and design technology.
When laying out a water garden, most landscape contractors provide their clients with a hand-drawn sketch or sketches or a floor plan. Many landscapers and architects currently use CADCAM or 3D-type programs. At best, these programs produce unnatural results. Only a couple of the programs offer water garden-related images, and they don’t offer enough objects to create more than a handful of unrealistic-looking water features.
Aquamedia Corp has just released the first-of-its-kind “Library of Digital Water Garden Images”. It consists of png images of real images of rocks, water, waterfalls, ponds, aquatic plants, aquatic creatures like turtles and fishes, etc. The “Water Garden Digital Image Library 5.0” includes Microsoft’s Digital Image Suite 9 software and a two-hour training video from master Waterfall Builder Douglas Hoover teaching, step-by-step, how to design a virtual water garden using a digital device photograph of a backyard.
Many architects, designers and landscapers charge up to $3,500 for an average detailed landscape plan in Southern California. But most homeowners are more interested in the big picture than the details, and it’s easier for them to get excited about a $350 digitally rendered photo than a detailed floor plan of the entire property. Today’s “NOW generation” wants to see what NOW will look like!
A $350 virtual photograph that only takes an hour to produce has a bigger impact and leaves a stronger impression than a $2,500 landscape plan that takes me ten hours to draw. I can produce ten digital photo designs in the time it takes to draw a floor plan. One can easily do the math…four designs a day, five days a week, times that out to $364,000 a year.
The training video for Digital Image Library 5.0 is concise and attention to detail and will make almost anyone with basic computer skills proficient in using its software. This trio of library, software and training video will allow the designer to create hundreds of different water gardens and customers will see a real photograph of a water garden in their backyard.
The timing couldn’t be better to introduce The Water Garden Digital Image Library. This artistic tool will allow landscapers, architects and designers to vividly express their visions and ideas to their clients. Customers will be able to see exactly what they will get without any room for confusion or doubt. This added service will put professionals in a class by themselves. And homeowners will be impressed, to say the least, by the elegant virtual waterscape they’re looking at, down to the last detail of a pond water leveler design.
The “Water Garden Digital Image Library” offers several important benefits: it increases net profit by closing more sales and provides additional income for switching to digital design. It sets you apart from your competition. It assures your customers that what they see is what they actually get. Customize the design by placing it over an existing photo of your garden. Digital layout does not require you to measure the area of the photo where you are placing the virtual image.
Best of all, by offering a digital design, you’re compensated for the time spent with the customer in case they reject your offer. Customers will happily pay $350 for a digital design, and it only takes an hour to complete the average design. Four designs a day, five days a week, that’s $364,000 a year. What great potential!
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